1. Start with a creative briefThe creative design process starts with a creative brief which sets the tone for the entire project. It's the first and arguably one of the most important steps in the visual design process as it will lead the ideation phase in creating a design which meets the requirements.
A creative brief is a document that’s aimed to help the designer understand the scope of the project and what’s needed from them. You’ll want to include as much relevant information as possible to reduce any confusion, and as a result, back and forth.
Be sure to include the following in your brief:
A creative brief is a document that’s aimed to help the designer understand the scope of the project and what’s needed from them. You’ll want to include as much relevant information as possible to reduce any confusion, and as a result, back and forth.
Be sure to include the following in your brief:
- Company details
- Brand guidelines
- Target audience
- If there is one; define the problem the brand is facing
- What the final product should be (I.e. brochure, eBook, etc)
- Timeline expectations and milestones
- Budget
- What you intend viewers to do when they see the final product
- Examples of similar work you like (and don’t)
Color
Preparation
A logo is a graphic representation that identifies a company, product, or brand. Sometimes referred to as an emblem or mark, a logo can be typographic, pictorial, or abstract. Logo design can be divided into three distinct steps:
research and ideation:
Analyze and define what you are trying to represent. Think, write, sketch. Develop a list of attributes and characteristics that best represent your goals. Every thought and idea is relevant in this stage of the process.
Design development:
Turn your ideas into form. Think of ways to visually represent the most important attributes using colors, symbols and icons. Explore various fonts, and look for geometric and formal relationships using typography and idividual letterforms.
Final execution:
Distill your ideas and forms into one clear concept. This is the stage for final revisions and reworking. Apply the final touches, and prepare your logo for the public eye.
Project Steps:
1.Decide which company you will use for your logo design.
Write a one paragraph description of your company.
2. Consider typography
Most logos include typography. The font chosen to represent your company, product, or organization plays a large part in determining meaning and impact of your logo. Many successful logos are simply typographic representations. This solution is known as the logotype, and it can stand alone or work together with icons or symbols.
Type the name of your company in several different fonts. The personality and attitude will change with each font.
Show your company with 5 different serifs and 5 different sans serif fonts. Experiment with using all caps, small caps, and all lowercase letters.
3. Choose a few directions that seem appropriate and start combining type with icons or symbols.
Try starting with icons and symbols that are recognizable, but add a personal twist for your logo.
Combine letterforms with graphic elements to create a unique logo.
Consider color and make sure you think about the end product.
Rubric:
Evaluate your success based on the following -
The description paragraph clearly illustrates the character of the company which aids in creating the logo.
Logotype was attempted with 5 serif and 5 sans serif fonts.
Symbols and icons were used in an appropriate and clear way. The logo did not get too confusing or complex.
Many different styles were attempted and analyzed before choosing a design to tweak.
Colors were carefully considered for future applications.
A logo is a graphic representation that identifies a company, product, or brand. Sometimes referred to as an emblem or mark, a logo can be typographic, pictorial, or abstract. Logo design can be divided into three distinct steps:
research and ideation:
Analyze and define what you are trying to represent. Think, write, sketch. Develop a list of attributes and characteristics that best represent your goals. Every thought and idea is relevant in this stage of the process.
Design development:
Turn your ideas into form. Think of ways to visually represent the most important attributes using colors, symbols and icons. Explore various fonts, and look for geometric and formal relationships using typography and idividual letterforms.
Final execution:
Distill your ideas and forms into one clear concept. This is the stage for final revisions and reworking. Apply the final touches, and prepare your logo for the public eye.
Project Steps:
1.Decide which company you will use for your logo design.
Write a one paragraph description of your company.
2. Consider typography
Most logos include typography. The font chosen to represent your company, product, or organization plays a large part in determining meaning and impact of your logo. Many successful logos are simply typographic representations. This solution is known as the logotype, and it can stand alone or work together with icons or symbols.
Type the name of your company in several different fonts. The personality and attitude will change with each font.
Show your company with 5 different serifs and 5 different sans serif fonts. Experiment with using all caps, small caps, and all lowercase letters.
3. Choose a few directions that seem appropriate and start combining type with icons or symbols.
Try starting with icons and symbols that are recognizable, but add a personal twist for your logo.
Combine letterforms with graphic elements to create a unique logo.
Consider color and make sure you think about the end product.
Rubric:
Evaluate your success based on the following -
The description paragraph clearly illustrates the character of the company which aids in creating the logo.
Logotype was attempted with 5 serif and 5 sans serif fonts.
Symbols and icons were used in an appropriate and clear way. The logo did not get too confusing or complex.
Many different styles were attempted and analyzed before choosing a design to tweak.
Colors were carefully considered for future applications.