What makes a great design? Even amateurs and who consider themselves complete non-designers can create effective compositions by prioritizing their content. What is the most important element of your design? What do you want audiences to notice second or third?
Visual hierarchy is a method of organizing design elements in order of importance. In other words, it’s a set of principles that influence the order in which we notice what we see.
These golden rules help us compose designs that are aesthetically pleasing and attract the right attention.
Utilizing certain hierarchy principles can help even non-designers create successful visual presentations that are both efficient and effective. While the precise number of hierarchy principles varies greatly depending on the source, we’ve divided them into the following 12 concepts, summarized in this video:
https://youtu.be/ZXItTIjC0Wk or on the website/infographic found here: visme.co/blog/visual-hierarchy/#eE3DLRu2dTiTs6Ho.99
Visual hierarchy is a method of organizing design elements in order of importance. In other words, it’s a set of principles that influence the order in which we notice what we see.
These golden rules help us compose designs that are aesthetically pleasing and attract the right attention.
Utilizing certain hierarchy principles can help even non-designers create successful visual presentations that are both efficient and effective. While the precise number of hierarchy principles varies greatly depending on the source, we’ve divided them into the following 12 concepts, summarized in this video:
https://youtu.be/ZXItTIjC0Wk or on the website/infographic found here: visme.co/blog/visual-hierarchy/#eE3DLRu2dTiTs6Ho.99
Task 1:
Using Adobe Illustrator, create a composition on an 11x17" page. Show successful use of hierarchy to establish viewer priority for one design element out of 2-5. Practice using the pen tool to create your shapes. Consider including interesting/unique use of juxtaposition in your shapes. If you feel comfortable, create complex, representational shapes in your composition. You may also include text as a design element. |
Task 2:
This time we are using photographs. Using Adobe Illustrator and Photoshop, create a composition on an 11x17" page. Show successful use of hierarchy to establish viewer priority for one image out of 2-5. You may include your own image or those found on the internet. Consider how this exercise differs from the last. Does the addition of photographic imagery play a unique roll?
Consider including interesting/unique use of juxtaposition in your shapes. If you feel comfortable, create complex, representational shapes in your composition. |
We will be using the following tools in Illustrator:
rotate tool File: place Transform We will be using the following tools in Photoshop: Open, place. Selection Tools Layers |