Understanding target audiences is key to the success of any marketing campaign because consumers will feel as if they connect with your brand.
A target audience is a group of consumers characterized by behavior and specific demographics, such as female extreme athletes between the ages of 18 and 25. Target audiences are a pillar of most businesses influencing decision-making for marketing strategy. Target audiences often decide where to spend money on ads, how to appeal to customers, and what product to build next.
They are also used to define the buyer persona of a business, as well. Buyer personas are a representative overview of a business's ideal customer drawn from data that makes up a target audience. Some of these demographics and behavior areas are:
A target audience is a group of consumers characterized by behavior and specific demographics, such as female extreme athletes between the ages of 18 and 25. Target audiences are a pillar of most businesses influencing decision-making for marketing strategy. Target audiences often decide where to spend money on ads, how to appeal to customers, and what product to build next.
They are also used to define the buyer persona of a business, as well. Buyer personas are a representative overview of a business's ideal customer drawn from data that makes up a target audience. Some of these demographics and behavior areas are:
- Location
- Age
- Gender
- Employment
- Income
TASK:
We're continuing on with your self-designed business venture.
As we move forward, your company/idea will begin to really take form.
1. Identify your target audience.
List the following:
A buyer persona—also called a user persona, marketing persona, or audience persona—is a fictional profile of your ideal customer based on market and audience research. In other words, it's an imaginary person that embodies the most important characteristics found within your broad audience.
As we move forward, your company/idea will begin to really take form.
1. Identify your target audience.
List the following:
- Location
- Age
- Gender
- Employment
- Income
A buyer persona—also called a user persona, marketing persona, or audience persona—is a fictional profile of your ideal customer based on market and audience research. In other words, it's an imaginary person that embodies the most important characteristics found within your broad audience.