You're probably familiar with Milton Glaser's work, even if you don't know it. The graphic artist is the man responsible for creating the ubiquitous 'I love NY' logo that adorns T-shirts, coffee cups, bags and caps across the world.
“The city was desperate. It was going out of business. A lot of people were moving. There was a sense of despair and sadness. There really was a need for people to express their affection for the city.
“I was sitting here in the office one day and a guy walked in. His name was Bill Doyle. He was the assistant commissioner of commerce. They needed a visualisation for a tagline ‘I love New York.’ So I did something. Made a little note in a cab. I thought it was going to last two weeks. Strangely enough, it worked. It worked because it was a real expression of people’s feelings. They wanted to say it. I love New York.”
— Milton Glaser
“I was sitting here in the office one day and a guy walked in. His name was Bill Doyle. He was the assistant commissioner of commerce. They needed a visualisation for a tagline ‘I love New York.’ So I did something. Made a little note in a cab. I thought it was going to last two weeks. Strangely enough, it worked. It worked because it was a real expression of people’s feelings. They wanted to say it. I love New York.”
— Milton Glaser
Task:
Consider how a company or organization utilizes branding.
• Create your own branding campaign for the Berkshires.
Decide what you're marketing and who you are marketing to.
What is special about the Berkshires. What kind of identity are you pushing?
• Using paper and pencil OR Adobe Illustrator, create a logo for the Berkshires or a specific town within. Be prepared to explain your choices as you present your logo to the class.
10 logo design principles to follow
Tarea:
Considere cómo una empresa u organización utiliza la marca.
• Cree su propia campaña de marca para los Berkshires.
Decida lo que está comercializando y a quién lo está comercializando.
¿Qué tienen de especial los Berkshires? ¿Qué tipo de identidad estás impulsando?
• Con papel y lápiz, dibuje un logotipo para los Berkshires o una ciudad específica dentro. Esté preparado para explicar sus opciones cuando presente su logotipo a la clase.
Consider how a company or organization utilizes branding.
• Create your own branding campaign for the Berkshires.
Decide what you're marketing and who you are marketing to.
What is special about the Berkshires. What kind of identity are you pushing?
• Using paper and pencil OR Adobe Illustrator, create a logo for the Berkshires or a specific town within. Be prepared to explain your choices as you present your logo to the class.
10 logo design principles to follow
- Make it simple. ...
- Design for an audience. ...
- Make it memorable. ...
- Make it timeless. ...
- Make it versatile and scalable. ...
- Use a quality typeface. ...
- Be strategic with color. ...
- It should look great in black and white.
Tarea:
Considere cómo una empresa u organización utiliza la marca.
• Cree su propia campaña de marca para los Berkshires.
Decida lo que está comercializando y a quién lo está comercializando.
¿Qué tienen de especial los Berkshires? ¿Qué tipo de identidad estás impulsando?
• Con papel y lápiz, dibuje un logotipo para los Berkshires o una ciudad específica dentro. Esté preparado para explicar sus opciones cuando presente su logotipo a la clase.